Brand Management

Delivered award-winning brand initiatives for Hele, leveraging omni-channel strategies—including TV, radio, digital ads, social media, and direct messaging—to amplify impact and achieve recognition. Spearheaded high-visibility projects such as a visually striking on-site mural embodying Hele’s local values, a gas sweepstakes to win a year's worth of free gas, and strategic community partnerships with organizations like Honolulu Night Market. These efforts drove significant increases in brand awareness, loyalty, and community engagement, solidifying Hele’s reputation as a leader in its industry.

Brand Management Success: Hele

As Brand Manager for Hele, drove the brand to industry-leading recognition by delivering exceptional customer experiences and leveraging strategic, data-driven marketing. Hele earned top honors, including Star-Advertiser Hawaii’s Best Gas Station for five consecutive years (2019–2023) and KITV Best of Hawaii’s Gas Station for three consecutive years (2020–2022). These awards showcase expertise in building customer loyalty, managing cross-functional teams, and executing marketing strategies that connect deeply with local communities while reinforcing brand awareness.

Visual Branding with Local Art

Spearheaded the creation of visually striking on-site murals that embodied Hele’s brand identity and values while driving community engagement. Collaborated with local artist Kate Wadsworth to design artwork that resonated deeply with the local audience, ensuring it was both visually appealing and aligned with the brand’s aesthetic. Demonstrated expertise in brand management by leveraging omni-channel promotion to maximize visibility and connect with the community in a meaningful way.

Impactful Brand Campaign: A Year's Worth of Free Gas

Executed a high-impact marketing campaign offering a year’s worth of free gas to a winner, designed to increase customer engagement and align with Hele’s brand values of supporting the local community. Leveraged omni-channel strategies, including radio, Google Ads, digital ads, and paid and organic social media, to maximize visibility and participation. The campaign required app downloads and promo code entry, successfully driving app engagement while reinforcing the brand’s commitment to delivering value to its customers.

Boosting Brand Awareness at Honolulu Night Market

Collaborated with Honolulu Night Market to drive engagement and enhance brand awareness through strategic partnerships and a targeted sweepstakes campaign. The event aligned with Hele’s local values and community-focused identity, offering attendees the chance to participate in a sweepstakes by downloading the Hele app and entering an event-exclusive promo code. The initiative successfully boosted app downloads, strengthened community ties, and reinforced Hele’s commitment to supporting local events and values.