Marketing

Consistently delivered high-impact marketing campaigns that generated compelling results for brands like Hele and Nomnom. Boosted customer engagement through an omni-channel Hawaiian Airlines collaboration sweepstakes, leveraging radio, digital ads, and social media to maximize reach. Successfully executed fundraising campaigns for Special Olympics Hawaii, raising donations through radio coverage, direct messaging, on-site events, and social media engagement. Achieved app download targets by launching the NomnomRewards App with a 15¢ per gallon discount campaign.

Omni-Channel Campaign: Hawaiian Airlines Collaboration

Led a strategic partnership with Hawaiian Airlines to drive customer engagement through the 2023 9th Island Flyaway Sweepstakes with trips to Las Vegas and the 2024 Trip to Tokyo Flyaway Sweepstakes with trips to Japan. Managed omni-channel marketing efforts, including digital communications, organic and paid social media, direct messaging and radio, to maximize campaign visibility and engagement. Leveraged cultural insights and audience analytics to craft compelling, locally resonant messaging, achieving significant impact on marketing goals. Collaborated with stakeholders to align objectives, negotiate value-added benefits, and ensure seamless execution across all campaign phases.

Non-Profit Support: Special Olympics Hawaii

Successfully promoted the annual Fueling Dreams fundraiser campaigns for Special Olympics Hawaii over multiple years, consistently driving donations and increasing awareness through comprehensive marketing strategies. Organized on-site events to collect contributions, arranged live radio interviews to spotlight the campaign, and utilized targeted radio ads to promote the partnership. Collaborated on impactful social media campaigns to expand reach and engagement, ensuring sustained success year after year while strengthening community support for this meaningful initiative.

Loyalty App Launch: nomnomrewards

Successfully launched the nomnomrewards app, driving loyalty program engagement and app downloads through a comprehensive multi-channel marketing strategy. Developed and executed a 15¢ per gallon discount campaign to incentivize sign-ups, supported by targeted digital advertising, radio ads, and in-store signage. Executed impactful social media campaigns to expand awareness and reach, ensuring a seamless customer experience and achieving significant adoption of the app while strengthening loyalty program participation.